I started out in (very) late 2009 doing daily orders from my apartment in El Segundo. I was in the mecca of corporate headquarters-- Mattel, Direct TV, and Raytheon, all in the area, started to order from me. After getting into weddings and corporate events we stopped doing our daily orders. For years after I would still get calls from past customers asking for a delivery. That was such a good feeling! Now in 2015, I'm so happy to announce that Flour LA has started up our daily orders again, now referred to as Flour LA Everyday. This time I got to do things a bit different. (continue on)
Debra Prinzing, who helms the Slow Flowers movement, really had an impact on my role in the floral industry, our economy, and doing the right thing one small step at a time.
I made a commitment to myself and the Flour LA brand that for our daily orders we'll use only American-Grown flowers. That eliminates some super fun blooms like protea, but there's so many that grow in California, there's no reason not to be committed to that.
Of course, for our special events and corporate clients, we'll still have those orders that require importing exotic blooms, but that's a compromise I'm okay with.
To compliment our signature Flour LA structured aestetic, I wanted an irresistable add-on that would make me happy if I were to get a bouquet. I settled on instant coffee. But not just any. This instant coffee is organic and Fair Trade. That means it's harvested in an eco-friendly way and farmers are paid a fair wage. Another win-win.
To order a bouquet, visit us here at Flour LA Everyday!
My friend Kasey at Chalk Shot brought me on to do a flower crown station at the Fashionlaine Turns 3 party in West Hollywood. It celebrated Elaine, the maven fashion blogger behind her eponymous blog.
She had a huge turn out and our station was a hit! April and I were working fast to keep up with the queue, and people were patient as they anxiously awaited to get their hands on flowers, wire, and floral tape to create their masterpieces!
People created flapper-esque styles and we started a trend! The flower hair bun!
Above: April and I after the party!
To the left: The famous flower hair bun!
I connected with Ianthe from Objects with Purpose through a financial planner, Justin Krane, who I connected with through SMARTY. You really never know how you'll connect with another kindred spirit, and I love when stories come full circle.
I asked Ianthe if she wanted to do a special edition of her candles for The Flower Chef book launch, and she said yes! I love her candles because they're made with coconut oil and can even be used as a perfume. They're non-toxic and burn clean which I always look for.
First, I got to smell all of the scents available. The combinations were so unique. I liked Dahlia (sweet with rose) and Gifted (savory with tobacco). Then we combed through the manuscript to find the best-matching recipes for each scent. We settled on Roses and Pods for Dahlia and Midsummer Nights Dreamy for Gifted.
After creating new packaging, we did a photo shoot. The Flower Chef will be sold at specialty stores that sell Objects with Purpose making the book/candle combo perfect for any holiday or occasion.
Here's the powerpoint from my talk about eco-flowers at the Green Festival in LA last week!
I went on quite a travel-writing bender for my Huffington Post articles because it's been so much fun. I'm working on a new article for the Weddings section, and going back to my roots. The article below, Four Words That Will Predict Your Marriage, was the most commented one I've ever done!